Erste Lachsernte - Bestnoten für Schweizer Lachs aus dem Misox
Was vor 5 Jahren als eine Idee begann, hat sich zum nachhaltigsten Lachsprodukt in der Schweiz und wohl sogar weltweit entwickelt....
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Project Time horizon: 1 year
Project Time horizon: 1 year
Project Time horizon: 1 year
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Project Nespresso 2nd Life Campaign
Project Time horizon: 1 year
Sometimes the issue you believe you see, is not real one. At Nespresso we believed long time that we need to make recycling just easier for consumers and this would bring recycling rates but. But it didn’t. More recycling points, pick up by the postman – it all didn’t move the needle anymore. In consumer qualitative we then found the underlying insight – and from this, I had born the idea on the 2nd Life Campaign.
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